These interior CGIs for 'The Heritage Townhouse' were produced in 3ds Max, giving complete creative control over every element, from the ornate plasterwork and herringbone floors to lighting, materials and camera placement. The lifestyle figures were added using AI and kept consistent across all three images, a flexible and cost-effective way to bring human warmth and scale to a space, resulting in images that communicate not just how a scheme looks, but how it feels to be in it.